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The Story of Valley & Vale
Design and Craft - Crefftau i'r Cartref (crafts for the home) Est 2014. WHY THE NAME VALLEY & VALE? Simply, the name is based on my location, the beautiful green valleys and vales of South Wales.
WHAT'S YOUR BACKGROUND BEFORE SETTING UP V&V? I caught the craft bug at a young age, some of my earliest memories are of setting up stalls with my amazingly talented mom at craft fairs around the Midlands, UK. We also did a lot of volunteer work for the RSPB, I suppose thats where my love for nature started which is now the inspiration behind a lot of my work. I went on to study Art and Design in college and from there onto Graphics and Web Design. I've worked in retail, an accountant's office and for 5 years in a small library - a fantastic job which really gives you the opportunity to be creative, all the while carrying on designing and decorating in my spare time.
WHY DID YOU SET UP V&V? In 2010 I married a lovely Welshman and moved to Wales. Or, as I like to tell people, I emigrated to an exotic country! Since then I had a part time job as a pharmacy dispenser. Its always been my aim to be fully self employed so after years of being a 'hobbyist' I took a leap by opening up shop on Etsy and then creating this website. In 2016 I took another leap and left my job to focus on design. My ultimate dream would be a little cafe/homeware shop or to see my own stationary and pattern designs in shops...